Case Studies

The Problem

Mischell's existing workflow required manually monitoring LinkedIn job postings, evaluating role relevance, identifying hiring companies, finding decision-makers, and managing outreach campaigns by hand. This resulted in 30+ hours per week spent on repetitive tasks, inconsistent lead quality, limited ability to scale, and missed opportunities due to delayed responses to hiring signals.

Mischell now operates with a fully automated outbound system that continuously identifies and engages high-intent prospects. Instead of spending time on manual lead generation, he focuses entirely on closing deals, building relationships, and growing his recruitment business. The system runs daily, responds to real-time hiring signals, and has eliminated the need for any manual prospecting.

The Situation

Chris had inherited a partially built cold email system for Global Alloys — a steel distributor targeting qualified buyer conversations for inventory opportunities. The inbox had deliverability issues, automations were unstable and disconnected, lead flow was thin, and the campaign was behind schedule. The goal was clear: build a predictable outbound engine, fast.

In three weeks, the project moved from 'partially built and not properly launched' to a functional outbound infrastructure ready for sustained campaign execution. Chris now had a production-ready workflow stack instead of disconnected components, a safer send strategy across warmed inboxes, a repeatable lead generation and verification pipeline, and a system that could be maintained, reported on, and scaled. Projected performance: 25–50 emails/day scaling with warmed inboxes, 8–24 qualified conversations per month once fully live.